July 2, 2009
Alton Towers Resort teamed up with Britains leading underwear brand, Ultimo to make sure women dont make a boob on the rides this summer.
A group of test-riders donned a variety of Ultimo bras and were put through their paces on several rides, including Rita Queen of Speed and Spinball Whizzer, to test the durability and lift support of bras-and to make sure they were a snug fit.


































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